Tuesday, February 3, 2009

Branded or Unbranded

Seems the thing to do is to brand yourself these days. Oh yeah, go with the big players, those with great name recognition. They have "proven" track records.. etc, etc.. Let's face it, we've heard all that. I'm not saying that isn't needed or wanted, but to a degree.

I personally want people to recognize the name, Countryman's Village Jewelers and have it mean a jewelery store with unique and wonderful jewelry with honest pricing and integrity. That is my goal.

But what about all this branding of jewelry lines? Which many of the big box stores find important.

Many of the companies we carry are smaller, innovative designers that are under the radar as far as name recognition, and I think that is a good thing for you. The quality, of the designs are stylish and the workmanship, innovative and current.

These smaller artisans are more accessible, often we know the designer. This creates a good relationship, and a designer that knows what is desired. For you this means you get all the style without having to pay for the big ego.

Also we at Countryman's design jewelery, it can be a very rewarding experience to purchase a piece that is locally made, often it's one of a kind, or made in limited editions. You're supporting a local artist and that helps the circle of keeping the money in our community.

So I say, keep an open mind looking for that perfect wedding set, don't be name driven but rather look for the design the quality, workmanship and the jewelry store that will actually meet your needs now and in the future.

(designed by Marie Countryman)

No comments: